Invio.
Inventory + P&L · B2B SaaS
tryinvio.ca · a Dunwell company

Inventory tracking, profit & loss, and cost variance for small businesses. Built for owners who can't afford to guess at their margins.

Color palette
Background
#080D16
Surface
#0D1322
Rule
#192236
Subdued
#7A8EAA
Ink
#E8EEF8
Accent
#1F5BA0
Accent +
#2669BB

Light mode: bg #ffffff · surface #F0F4FA · accent #1750A0. Steel blue signals precision and trust — the right tone for a tool that handles real business numbers.

Typography
Stop the
bleed.
Newsreader · 64px · weight 300 · italic for em
Precision tools for real margins.
Newsreader · 36px · weight 400
Most small businesses don't lose money on bad days — they lose it slowly, through inventory they can't see and margins they never measured.
Hanken Grotesk · 16px · weight 400 · color: sub
Inventory + P&L · tryinvio.ca · Coming soon
JetBrains Mono · 11px · letter-spacing .2em · uppercase
Voice & tone
Direct, not harsh

Business owners are busy and practical. Get to the point fast. Invio talks like a trusted ops partner — direct, knowledgeable, never condescending. We respect the hustle.

Operational, not academic

We're solving real problems on the floor, not in a boardroom. Language should feel operational — cost, margin, shrink, variance. Not "financial analytics platform." Never jargon for its own sake.

Serious, not sterile

This is B2B, and the stakes are real — someone's livelihood. We earn trust through precision and honesty, not corporate polish. Invio sounds like it knows its stuff because it does.

Do / Don't
Do
  • Use steel blue as the single accent — it signals trust and precision
  • Use real operational language: shrinkage, COGS, variance, margin
  • Speak to the owner, not the accountant — they're the decision maker
  • Show the stakes: inventory loss and margin bleed are real and costly
  • Pair Invio with "a Dunwell company" in footers
Don't
  • Use green as a primary accent — that's Lucro's territory in the Dunwell family
  • Oversell with tech buzzwords — "AI-powered" or "cloud-native" without substance
  • Make the product sound complicated — simplicity is the core value prop
  • Use a friendly/casual tone — Invio is professional, not playful
  • Confuse Invio with accounting software — it's operational, not compliance
Brand placement
A Dunwell company

Always appear as "a Dunwell company" in the footer. Invio and Graft serve overlapping audiences (local small businesses) — cross-reference in marketing copy where natural. Graft builds their digital presence; Invio tracks their margins.